In the last post of #AdsThatSpeak series, we saw how ALTBalaji communicated a well-directed and an important social message with their #BreastBuffer campaign. The ad campaign was more of presenting a social message across in lieu of gaining some brand awareness rather than promoting a series or the brand itself.
In the second post of #AdsThatSpeak series, I have a very interesting ad to talk about. The ad is about a global automobile company who has witnessed tremendous success in the six decades of its existence – Honda.
Just as much Honda is known for its car, the company is equally known for creating advertisements that are way ahead of times, which can truly be called a masterpiece. One such ad which caught my attention is the advertisement called ‘Paper by Honda’. The ad showcases their entire range of products, right from cars to motorboats, that too from inception. It’s a two-minute-long ad, which might be a bit too much for the millennials given the reducing attention span. Basically, it tells the entire story of Honda in a way that can blow away the viewers.
Having said that, it gets extremely difficult to show off decades and decades of the journey, but the Academy Award-nominated PES had it easy. All it took him was to understand Honda’s ‘The Power of Dreams’ philosophy, that drives the company’s R&D and taking an unconventional approach to showcase this philosophy, depicting the journey from where the dreams begin.
The commercial opens with a weathered sepia-like paper and slowly progresses to a modern graph paper to showcase the progress and evolution of the company. The commercial weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products.
Honda also chose to support the ad digitally with an interactive version that allows viewers to click on each product to reveal its “history and significance to Honda”, including teaser clips on Instagram.
What I liked about the Paper by Honda:
- The detailing, which is painstakingly beautiful
- The visionary approach to communicate the philosophy of ‘Power of Dreams’
- Of course, the concept and amplifying the ad for a more immersive user experience
- Commissioning on such an unconventional ad by the team at Honda
Here’s a video showcasing the making of this brilliant masterpiece.
Stay tuned for more such creative advertisements that speaks and encourages us to think big.
I would love to know you thoughts on it. So, do drop a comment, like the post and share.
I am taking my blog to the next level with Blogchatter‘s #MyFriendAlexa.
Wow! I am hooked to this series of ads that speak Rohan.
Thanks, Pragnya. I am glad that you are loving the #AdsThatSpeak series. 🙂
Amazing! Both the ad and this post. This is a really nice idea for a blog series.
Thank you so much, Shreeya.
I really liked this theme Rohan, and hooked to it. Looking forward to reading more 🙂
Thank you so much, Vartika. 🙂 The next post will be out soon!
Excellent Ad and the concept is too good by Honda 👍
Thank you so much, Ghazala.
I am personally a very huge fan of Honda let it be
In terms of car or bike
A great post. Conceptualisation of an idea is important. An adman gives a structure to the idea. Then comes the rest.
Rightly said, Abhijit. Coming up with ideas, brainstorming, locking upon an idea and then conceptualizing the ad, all takes a tremendous amount of time and effort. Honda took almost 4 months to for all of these and the result talks for itself.
Wow! That is a brilliant ad! Amazing use of stop motion animation. I’m sure it will capture the attention of millennials too!
Yes, Shinjini. The ad is definitely one of the best of all times. It should capture the attention of the millennials for its creativity, concept and execution.
Love the concept and series on Ads that speak. Awaiting the next blogpost.
Thank you. The next in the #AdsThatSpeak series will be out tomorrow morning.
This is s great idea. Do u follow MOM mad over marketing on facebook? I found ur post similar. Check them out and you would know how amazing you are .keep up the good work looking forward to more posts from you
Thanks, Supriti. No, I don’t follow the page, but will check the page.
That’s amazing Ad. thanks for sharing the advertisement, i’m sharing it now
Yes, Richa, the ad is definitely amazing.
What an amazing piece of art and creativity the ad is! Truly captivating.Thanks for the lovely post.
Very nice post. I liked the whole series of Ads that speak. And the ad is amazing
Your series is very unique and interesting. Looking forward for more posts on this series
Thank you.
Rohan, I’m glad I read your post. Because you write on topics that others don’t even think about. We usually see these ads on FB page and share them. But I’ve never thought about writing a post on any of them. Moreover your post is short and therefore keeps the reader pay attention. Good work….keep writing.
Thank you so much, Janaki. Through #AdsThatSpeak series, I am trying to talk about ads that I like and the reasons behind it. I hope to see your footprints on other posts in this series.
Ads today our made with good analysis. They are improving everyday where they want to share their journey through real stories that touch everybody’s heart.
Such great ad described so meticulously! Loved it. I had not watched the ad but your blig compelled me to watch it first.
What an lovely ad and such an amazing post!! Love the idea of this series. Looking forward to reading more.
Thank you so much Arushi. Here is the link to the latest post https://www.rohankachalia.com/2019/09/ads-that-speak-the-chef-by-james-patterson/
What a creative series. Loved your take and presentation of the ad. It’s a very nice blog series. Looking forward to next one. #damurureads #myfriendalexa
Thank you so much, Urvashi. The next installment in the series is live. You can read it here https://www.rohankachalia.com/2019/09/ads-that-speak-the-chef-by-james-patterson/
Rightly said, ads speaks a lot. I always get fascinated by such brilliant ads. You have shared a lot of details about the Honda ad, enjoyed reading ti.
Thank you so much, Gunjan. Yes, even I am fascinated about ads and the things that goes into making one.
Thank you so much for explaining this in detail.
#tmmreads #myfriendalexa
Wow what an Ad, had never seen this.
My kiddo is a vehicle fan and can make a car out of anything. He loved this a lot.
Thanks for sharing, loving your Ad series
#PraGunReads #MyFriendAlexa
That’s amazing. The amount of effort that would have gone into the making of this ad has most certainly paid off. And due credit must also go to Honda for commissioning such an ad. I’m enjoying this series of yours, Rohanji.
Being from creative background I love such ad because they have so much of creativity and they give birth to more such ideas